At Generation Sport, we value your privacy and are committed to protecting your personal information. This notice details how we collect, use, and safeguard your data when you interact with our website, www.generationsport.co. If you have any questions or concerns regarding this policy, please reach out to us at hello@generationsport.co.

Information We Collect

We gather information through various methods to enhance your experience and improve our services. This includes:

• Log Data: When you visit our site, our servers automatically record information such as your IP address, browser type, referring/exit pages, and timestamps. This data helps us analyze trends, administer the site, and understand user behavior.  
• Cookies and Tracking Technologies: Like many websites, we utilize cookies and similar technologies to store preferences and track user activity. This allows us to personalize your experience and provide relevant content.
• Directly Provided Information: When you make a purchase, subscribe to our newsletter, or contact us, we collect information such as your name, address, email address, and payment details.
• Mobile Messaging Data: If you opt-in to our SMS/MMS marketing program, we collect your phone number and message interactions to provide updates and offers.

How We Use Your Information

We use the collected information for the following purposes:

• To process and fulfill your orders.
• To provide customer support and respond to inquiries.
• To personalize your browsing experience and deliver targeted content.
• To send marketing communications, including emails and SMS messages, with your consent.
• To analyze website traffic and improve our services.
• To comply with legal obligations.

Third-Party Services

We collaborate with trusted third-party service providers, such as [Example: Shopify, Stripe, Mailchimp], to facilitate our operations. These providers assist with payment processing, order fulfillment, marketing, and analytics. We share your information with them only to the extent necessary to perform their services, and they are contractually obligated to protect your data.

SMS/MMS Marketing Program Details

With your explicit consent, we may send you text messages about our products, promotions, and updates. We respect your privacy and will only use your information for this purpose. We do not sell or rent your phone numbers to third parties. You can opt-out of these messages at any time by following the instructions provided in the messages.

Your Rights and Choices

• You have the right to access, correct, or delete your personal information.

• You can opt-out of marketing communications at any time. 
• If you are a California resident, you have specific rights under the California Civil Code Section 1798.83 regarding disclosure of personal information to third parties for direct marketing. To exercise these rights, please contact us at hello@generationsport.co.
• You may request information regarding the data Generation Sport has collected about you by contacting us at hello@generationsport.co.

Data Security

We implement reasonable security measures to protect your information from unauthorized access, disclosure, or alteration.  

Policy Updates

We may update this privacy notice from time to time. We encourage you to review it periodically for any changes.

Consent

By using our website, you acknowledge and consent to the terms of this privacy notice.